On the importance of color box packaging and labels

On the importance of color box packaging and labels

Proper packaging can isolate the external environment and reduce the contact between food and air, thus extending the shelf life of food. The label carries complete product information and display effect, and also shows the temperament and personality of the product itself. It should be said to be the last touch of product packaging. With the development of the economy, all walks of life are inseparable from packaging, and for companies, the concept and function of packaging and the labels on product packaging have unique roles and functions.

(1) Protective function of packaging

Quality is the guarantee of the product. Good-quality products are the important life of the enterprise. If the packaging cannot provide effective protection, such as damage or scratches during transportation and storage, or the product is broken due to falling, it will be regarded as The packaging does not protect the product enough. In addition, in the current e-commerce field where channel share is increasing day by day, the product protection performance of packaging is required to be higher. In the longer and more complex logistics chain, ensuring that the goods reach consumers intact will bring greater challenges to packaging.

(2) Appearance display function of color box packaging

Consumers usually judge whether a product is suitable based on its appearance. Color box packaging can make the product easier to remember and recognize. Another important function of it is to promote sales. At the same time, good color box packaging can enhance consumers' sense of identity and emotional feelings about the product. A good packaging can better attract the attention of customers. Only by retaining the attention of customers can it be more likely to arouse the idea of consuming and purchasing.

(3) Environmental protection mission of color box packaging

Color box packaging is very important for product marketing. The appearance design and packaging of the product can attract the attention of potential consumers. The design of color box packaging needs to pay attention to aesthetics and attractiveness, which can increase the visibility of the product in the market and increase sales. Many brand companies have proposed that while increasing product sales, energy conservation and emission reduction are also key goals. This specifically refers to the requirement to reduce carbon emissions.

(4) The finishing touch of labels

Labels carry complete product information and display effects, and also highlight the temperament and personality of the product itself. It should be said that it plays a finishing touch on the color box packaging of the product. They must accurately reflect the attributes of the product and comply with the requirements of market regulators. Regarding the requirements for labels on finished product packaging, one is the quality requirement, that is, no wrinkles, no bubbles, no scratches, no burrs, etc., accurate printing overprint, no overlapping, no ink leakage, no ink impurities, etc., and good fit. OK, no warping. The other is the new requirement of the information age, which is to carry more product introduction materials, display them in the form of QR codes, and connect to more brand stories behind the products, introductions to similar products and other promotional information; the other is AR technology. That is, consumers scan product labels and play previously recorded video and photo files, making consumers feel immersed in the brand and integrating into the brand, thereby improving consumers' sense of presence.

In summary, color box packaging and labels are two crucial elements in product packaging and labeling. They can increase product visibility, sales and brand image, while also providing consumers with accurate, detailed and easy-to-understand information. Product information and usage guides, thereby enhancing the interaction and trust between enterprises and consumers.