Paper Shelf (Paper Display Shelf) - Functions and Features - Sinst Printing

Paper shelves (paper display racks), as a marketing tool, have evolved with the development of POP advertising. It has the advantages of green environmental protection, convenient transportation, and fast assembly. When placed in sales venues, it can display products, convey information, and connect sales. The use of paper shelves (paper display racks) was early prevalent in Europe and America, and beautifully printed paper shelves (paper display racks) have become very common abroad, widely used in industries such as food, daily chemicals, household appliances, electronics, and clothing. Many packaging companies in Europe and America also believe that producing paper shelves (paper display racks) can improve the technical level and sales ability of enterprises. In Europe and America, paper shelves (paper display racks) are a highly value-added product that is widely used by both users and manufacturers.

However, although the use of paper shelves (paper display racks) is already very common in Europe and America, it is still in its early stages in China. The earliest time paper shelves (paper display racks) were made in mainland China was around 2000, when only three paper product factories in Guangdong, where packaging was more developed, designed and produced paper shelves (paper display racks). In recent years, it has developed rapidly, mainly concentrated in Beijing/Shanghai/Guangdong; The scope of application is also becoming wider and wider.

Nowadays, some brand customers have used paper shelves (paper display racks) as regular promotional products in the system, and have achieved good results in both new product launches and holiday promotions. This is very helpful for enhancing the brand image in the store, creating a festive atmosphere, and increasing sales.

Functional features:

Paper display racks, paper shelves, and paper display racks also have the following characteristics and functions compared to traditional display racks, shelves, and display racks:

1. The appearance of the paper display rack can be color printed, making it an excellent advertising carrier;

2. The paper display rack is entirely (or mainly) made of printed paper and high hardness cardboard, which is sufficient to carry promotional products and meets strict environmental requirements;

3. Suitable for various large-scale promotional activities, stores, shopping malls, exhibitions, etc. The patterns, colors, and shapes can be freely innovatively designed, with excellent promotional effects;

4. Lightweight, can be flattened and stacked, saving transportation and logistics costs, and can be used repeatedly;

5. Economical and extremely practical, it is convenient for sellers to dispose of and recycle products after use due to factors such as product appearance patterns.

6. Different paper materials can be selected according to the requirements of customers and the load, and can be combined with other materials (metal, wood, plastic, etc.) to form a mixed structure exhibition. 7. It is convenient for suppliers to directly transport the goods from the origin to the final sales point for unpacking and sales, saving the cost of repeated stacking and repackaging.

Paper display racks, paper shelves, and paper display racks have high economic value and play a role in attracting customers and promoting products in any form of business. At the same time, it plays a role in improving the product image and corporate awareness of enterprises. Paper display racks, paper shelves, and paper display racks mainly have the following functions:

New product notification

Most paper display racks, paper shelves, and paper display racks are notification advertisements for new products. When a new product is sold, using paper display racks, paper shelves, and paper display racks in conjunction with other public promotional media at the sales venue can attract consumers' attention and stimulate their purchasing desire.

Attracting customers to enter the store

In actual purchases, two-thirds of people make temporary purchase decisions, and it is evident that the sales of retail stores are directly proportional to their customer traffic. Therefore, the first step in promoting paper display racks, paper shelves, and paper display racks is to attract people into the store.

Inducing customers to stop

How to attract customers' attention and interest in products? Paper display racks, paper shelves, and paper display racks can attract customers' attention through their innovative patterns, colorful designs, unique ideas, and other forms, making them pause and become interested in the products in the advertisement. Creative and eye-catching paper display racks, paper shelves, and paper display racks often have unexpected effects.

Facilitate final purchase

Stimulating customers to make final purchases is the core function of paper display racks, paper shelves, and paper display racks. To achieve this, it is necessary to capture the concerns and excitement of customers. In fact, the previous induction work is the foundation for promoting customers' final purchase. Customers' purchase decisions go through a process, and as long as they have done enough work in the process, the results will naturally occur.

Replace salesperson

Paper display racks, paper shelves, and paper display racks are known as the "silent salesperson" and the "most loyal salesperson". The environment where paper display racks, paper shelves, and paper display racks are often used is in supermarkets, where customers choose to purchase. In supermarkets, when faced with many products and unable to start, an outstanding paper display rack, paper shelf, and paper display rack are placed around the products, faithfully and continuously providing consumers with product information, playing a role in attracting consumers and promoting their purchasing determination.

Create a sales atmosphere

By utilizing paper display racks, paper shelves, and paper display racks with strong colors, beautiful patterns, prominent shapes, humorous actions, and accurate and vivid advertising language, a strong sales atmosphere can be created, attracting consumers' attention, and generating purchasing impulses.

Enhance corporate image

Paper display racks, paper shelves, and paper display racks, like other advertisements, can establish and enhance a company's image in the sales environment, thereby maintaining good relationships with consumers. Paper display racks, paper shelves, and paper display racks are important components in enterprise visual recognition. Retail enterprises can create various forms of paper display racks, paper shelves, and paper display racks with store logos, standard characters, standard colors, corporate image patterns, promotional slogans, and slogans to create a distinctive corporate image.

Holiday promotion

Paper display racks, paper shelves, and paper display racks are important means of coordinating holiday promotions. In various traditional and modern festivals, paper display racks, paper shelves, and paper display racks can all create a joyful atmosphere. Paper display racks, paper shelves, and paper display racks have played a role in fueling the peak sales season during holidays